The Story Behind Our Prints: Autumn 2019

Summer may be well and truly over and the nights are drawing in, but don’t be disheartened, there’s still plenty to look forward to and enjoy – and yes, even before we reach the festive season.

As well as an altogether better choice of TV shows and cosy nights in the nature that surrounds us – think fallen leaves ready to crunch and frozen flowers resembling beautiful swathes of vintage fabric.

The latter of which is the inspiration behind some of our brand new prints for Autumn/Winter. To give us the lowdown on three of the main launches is Cath Kidston Senior Print Designer, Emma Szenasi-Holland.

“For this print we studied wild flowers and were inspired by different aspects of English gardens and meadows, as Autumn approaches. It is a completely new design for Cath Kidston and was very loosely motivated by a piece of vintage fabric. The flowers were sketched in pencil initially and then drawn by hand using inks – because we wanted to create an inky fine line around each flower. We then took that and scanned it, so it could be reworked using photoshop. For the colour palette we used multiple colours to create a cheerful feel to this exciting new print.”

“We wanted this pretty, textured flower to have a real softness to it, so it would feel quite nostalgic. We used muted tones of grey and cream to bring in a quite modern colour palette – then to that we added a splattering of pinks and yellows. The print was painted by hand using watercolours and then pastels layered on top to create texture. We then took the design into photoshop to build even more on the textures and tones within the flowers. With Somerset Rose we wanted it to feel calm, pretty and quite feminine – it worked really well, and was a really nice print to create.”

“We are all really excited about Freston, it definitely feels set to become a new iconic Cath Kidston print. What feels fresh is the graphic yet simple feel it has that layers in beautifully with all our other designs. Plus, the minimal roses within the print give a lovely element of surprise. Cleverly, Freston was actually taken from a print from the Cath Kidston archive, which was reworked and given a twist making it fresh and new. It looks really great on the product and works well in lots of different colourways – the first two we are launching are navy and taupe.”



These beautiful prints will be available across a range of accessorises, bags, fashion and home in our new Autumn Winter collections. Let us know in the comments which of these prints you cannot wait to wear?