We couldn’t decide on just one print this month, not when we have such fun and unforgettable characters starring in our latest designs. A dinosaur on a skateboard? A beautiful unicorn prancing through a meadow? It’s the stuff our childhood dreams were made of – and hopefully the same goes for your little ones. Warning: your inner child may be inspired to join in the fun, too.
Here, we dive a little deeper into the thought behind each print with our Design Director, Christine Hafsten.
“Our hero dinosaur is famous in the history of Cath Kidston. He has a starring role in many of our archive prints but we decided to make him feel larger than life for this collection. We love the idea of animals doing human activities and skating felt like a cool and contemporary way to channel this into the design. There’s a real happiness and vibrant energy to this print, I think it will appeal to kids, and adults, everywhere.”
“Our very talented Senior Designer Sophie Gray-Cowley imagined up this design. It’s the ultimate fantasy print and has a beautiful dreamlike quality to it that definitely sparks a sense of magic. Children love unicorns, but secretly (or maybe not so secretly) we know that adults do as well, so this print really does inspire us to embrace our inner child.”
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