We’re really excited to announce that our latest collaboration is with world-renowned athletic brand, New Balance. The New Balance X Cath Kidston collection combines our iconic British print design with New Balance’s classic 415 trainer to bring you style that will go the distance. The collection launches on 3rd August and we can’t wait to put our best foot forward this summer in heritage style that will look good no matter where your feet take you. Get yours here!
New Balance was founded in Boston, America over 100 years ago – how’s that for heritage?! The inspiration for New Balance came from chickens and the way they balance on three claws (now, we bet you didn’t know that). The famous ‘N’ logo didn’t make an appearance until the 1970s, when the New Balance 320 style launched and it’s been on every style since, as well as proudly featuring in our collection.
We have carefully selected key prints from our extensive design archive to apply to New Balance’s classic lifestyle shape – the 415. Stylish yet versatile, the 415 trainer is ideal for everyday wear, and combines engineered cushion technology with a sleek design aesthetic – perfect for those who want to look good on the go!
Featuring our Little Birds, Grove Bunch and Eiderdown Ditsy prints, these stylish trainers are sure to brighten up your day. Little Birds is a detailed archive print, which has featured in our collection since 2015. With a soft, pastel palette and delicate birds perching on branches, this easy-to-wear design has become a firm favourite with customers.
The newer Grove Bunch design was inspired by a swatch of vintage wallpaper uncovered in the archive – how cool is that? Our in-house design team hand-sketched this print, repeating the painterly florals in a mid-scale size before adding it to a pretty pastel blue ground. Applied to the 415 shape, it’s ideal for trans-seasonal dressing.
For those looking for a modern, pared-back style, the Eiderdown Ditsy print is the one to go for. This ditsy design is coloured with tones of fuchsia and turquoise on a navy background, creating a chic look that lends itself perfectly to countless outfit combinations.
The little ones can also step out in style with 4 New Balance X Cath Kidston trainers. New Balance’s famous 220 style is given a refresh with our popular Mews Ditsy and Little Birds designs. These retro style trainers are available with either lace up or velcro fastenings and are extremely versatile, taking the little ones from P.E to playdates! For babies, the 574 crib shoes have been adorned with our sweet Woodstock Ditsy print – aren’t they adorable?
The New Balance X Cath Kidston collection is in Cath Kidston stores nationwide and online at cathkidston.com. Available in sizes 3-8 in women’s styles, 7-2 in kid’s styles and 0-18 months in baby styles, you can shop the collection here! If you’ve snapped up some New Balance x Cath Kidston trainers, we’d love to see your photos on Instagram – be sure to use #NewBalancexCathKidston to share your thoughts and styling tips!