Our AW15 collection is finally here, hooray! Building on the theme we first explored for our Preview collection, we’ve unearthed even more wonderful archive prints, and given them a new lease of life to create the Library Collection. Our reworked, recoloured and reinvigorated classic prints have a joyful new energy we’re sure you’ll love.
Our Library Collection has been cleverly designed so that each print belongs to a capsule colour story, but can also be mixed and matched with others from across the collection. We wanted to create an inspiring riot of print and colour; an eclectic mix of prints in bold, beautiful colours ranging from soft pale grounds to rich inks and charcoals – and everything in between. Our famous florals play a starring role, and there’s one for every taste, from delicate ditsies to romantic full bloom roses. They’re combined with our classic spots and quirky novelties to create that eclectic, unexpected mix.
One of our key influences for the Library Collection was the vintage shopping trips our designers make when looking for inspiration. Their vivid descriptions of Aladdin’s cave-like shops and stalls brimming with exciting, unique pieces just waiting to be discovered, and the sense of excitement and anticipation they feel whilst shopping, inspired us to try and recreate the same feeling in store. We’ve captured the thrill of finding a treasure that’s made for you: that perfect combination of print, cut and colour. Our Library Collection is full of modern vintage treasures like this that are just waiting to be found.
As well as making lots of exciting innovations in print, we’re introducing lots of brilliant new products across categories. For fashion there are fresh and feminine new twists on the tea dress, pretty blouses and Breton tops made for wearing with our skirts and jeans and new fabric bases that drape beautifully on the body. It’s all designed to flatter and to make you feel good – these are easy, pretty pieces you’ll always reach for, that have been designed to be worn together.
Here at Cath Kidston we’re best known not just for our prints, but for our bags too. Because of that, this season we thought long and hard about making sure we have a bag for everyone and every occasion, from the best back to school backpacks to foldaway travel holdalls, hands-free cross-body bags to elegant structured handbags. We’ve even introduced some lovely day-to-evening shapes that have been designed with all the care and attention to detail you’d expect. There are bags of new styles to try out!
Over the coming weeks we’ll be exploring some of the standout prints from the Library Collection in more depth, as well as paying a visit to the print archive with our Design Director and Brand Historian and taking a closer look at some of our favourite new products. So keep your eyes peeled for more stories from our library…
The spirit of our Library Collection inspired us to be creative and adventurous with print and colour, and we hope it will inspire you too. Take a look around and see if you can find your favourite print from season’s past, on products that could have been made for you. Ready to find some treasures of your own…?