We’re thrilled to announce our second collaboration with Fearne Cotton.
The range features everything you need to take on the week in style, from playsuits to statement dresses and must-have totes you’ll be spoilt for choice. We haven’t forgotten the detail either, raised embroidery, iridescent stitching and gorgeous metallic embossing make these pieces wardrobe staples worth investing in.
Whilst designing the range Fearne regularly popped to our Cath Kidston offices for a cup of tea and to delve into our archives. Fearne picked out her favourite prints and motifs from classic Cath Kidston designs to create a novelty scenic print with her favourite characters, our design team then created two new prints designed to put the fun into functional.
The key print from the range, ‘Dream Forest’, sees a woodland scene featuring painterly petals and bold blooms; you’ll also find animals from our archive prints – such as leopards, swans and butterflies – taking centre stage on this playful design. Complementing Dream Forest is a stylish 70s inspired ditsy print, ‘Welham Flowers’, that adorns key fashion and accessories from the range.
To bring the campaign to life, Fearne and the team had a fun day shooting the collection at a studio in South London, tucking into delicious vegan food for lunch and listening to Christmas songs throughout the day (it was shot three days before Christmas!). Fearne also brought along lots of her own shoes and accessories on the day to keep it true to her style.
Discover more of the collection and exclusive styling videos from Fearne over on our Pinterest board
The Fearne @ Cath Kidston collection will be available online at 4pm 21st March, and in selected stores from Friday 22nd March.
Glasgow, Metro Centre, Tottenham Court Road, Leeds, Cambridge, Merry Hill, Nottingham, Brighton North Street, Chelmsford, Canterbury, Milton Keynes, Harrogate, Belfast, Oxford (New), St Albans, London Piccadilly, Manchester Trafford, Edinburgh, Birmingham, Sheffield Meadowhall, Liverpool Paradise One , Westfields White city, York, Manchester King St, Norwich, Bluewater, Newcastle Store, Dublin, Cardiff.