Back on the scene with an anything-goes appeal inspired by the 70s and 80s, denim reigns supreme this Spring/Summer.

With acid wash styles and customised details taking the biscuit, we simply can’t get enough. So to channel our love for the blue stuff and celebrate the launch of our own denim edit, we decided a Denim Fri-Day was in order here, at Cath Kidston HQ.

From double-denim ensembles and patchwork pockets to dungarees and stone wash skirts, the efforts were on point! Perfect for some inspiration, scroll to view the top looks from the day.


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Dress up or down, Clio and Jordan from the Buying team show how versatile you can be whatever your mood.




Say hello to Victoria and Manuela from the Retail Operations team who like to double-denim.




Caught on camera! Our lovely Head of Communications, Xenia and In-house Publicist,  Emma take an urban approach with oversized knitwear, boyfriend fit shirts and skinny jeans.




Rolled-up sleeves, smart sand boots and a smile that’ll break hearts, Jason from our Finance team has nailed it!


Fancy sporting denim for Spring?  It’s as as easy as 1,2,3!


#1 THE HERO DENIM SHIRT | You simply can’t go wrong with this staple style. Love to layer? Pop under a woolley knit or wear open over a statement tee. Laidback-luxe? Tuck in a 50’s style skirt, add high-glam heels and a striking necklace to finish.



#2 THE VINTAGE WASH MIDI | The perfect piece to chasse the day away; pick either a streamlined pencil cut or ladylike fit n’ flair shape for smarter occasions. Team with a textured top and waist belt for extra interest.



#3 THE CLASSIC DUNGAREES | Be it growing up as a child and playing in the park or proudly showing off your bump, the dungarees really are timeless wardrobe essential. Team with Breton stripes, bold spots or a simple white shirt.

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Do you have a knack for customising your old favourites, or know some handy tips on fresh ways to wear denim? (Our PR Team have a few to share!)

If so, we’re really interested to hear them so post either comment below or give us a bell on Facebook or Twitter using the hashtag #CathKidston