Five Minutes With: Creative Director Maria Turgeon

From finding inspiration to the best advice she’s ever been given, Creative Director Maria Turgeon reveals her journey to success in the world of design.

How did you get into design?
I started my career in NYC many years ago after moving there from a small town in upstate New York. I was fortunate to get a great position with an American company called Joan and David and things took off from there.

What has inspired you lately?
Inspiration comes from so many things. Currently, I am inspired by movies, especially  American vintage ones from the 80s, and I love interiors as they set the mood and have the ability to transport you, wherever you may be.

What do you love most about your job?
For me, it’s the process of working into a season: setting the fantasy and then executing beautiful product. I also love working with my design team, they are a wonderful group of designers – so talented, inspiring and fun!

Can you describe a typical day from wake-up call to lights out?
I’m a very early riser – I usually wake up around 5:15am and start the day with a strong black coffee. I check my emails, read fashion news sites, WWD and BoFashion and then make notes and get the ball rolling. I walk to work and it’s a good 30-minute jaunt, which I love.

My day at Cath Kidston is busy. From design and marketing meetings to photoshoots, it’s action packed and I love it. My walk home is a good time to clear my head and relax, and once I’m home I check in with my family in the US and then it’s ‘lights out’ early.

What is the best piece of advice you’ve ever been given?
To recognise an opportunity and trust yourself.

How has the design and fashion industry evolved during your career?
Fashion has changed quite a bit over the years and I think for the better. There’s more individuality and freedom in making choices, and more opportunity for self expression rather than following trends.

How would you describe your own style?
I think my style is pretty classic. I wear white jeans all year round and mix it up with cashmere sweaters and tailored button-down shirts. I also love blazers.

The Quick-Fire Round:
a.    London or New York – New York
b.    Florals or stripes – Stripes
c.    Classic or quirky – Classic
d.    Nature or nurture – Nature
e.    City break or desert island – City break
f.    Homebird or adventure seeker – Adventure seeker