Discover Ashdown Forest

This season our print collection is sprinkled with a little bit of magic. Sitting alongside our essential spots and florals you’ll find beautiful novelty prints inspired by English woodland and our love of traditional fairy tales. These prints tell the story of an everyday walk through the countryside that takes an extraordinary turn when we stumble upon an enchanted wood – welcome to Ashdown Forest.

 

ASHDOWN FOREST

 

Our forest is full of trees painted with colourful brushstrokes. Some bloom with delicate flowers or are laden with ripe fruit, and all are set against a bright blue sky. Look closely and you’ll notice that Ashdown Forest is alive with woodland creatures – squirrels, snails, robins and other birds, as well as noble stags. Despite the early hour, there are lots of usually nocturnal animals too -badgers, owls, hedgehogs and foxes – that give the forest an enchanted twist.

 

ASHDOWN FOREST

 

The fine detail within Ashdown Forest means that it works perfectly as a fashion print; richly coloured and abstract from afar and filled with surprising, beautiful detail when viewed up close. Find it on our classic short sleeved, full-skirted dress, complete with subtle ric rac trim, and a matching skirt cut from the same textured cotton barkcloth. The print is also a playful but sophisticated choice for bags. Our smart embossed oilcloth finish picks up the texture and detail within the design – find it on two sizes of our sleek new folios and a matching wallet.

 

ASHDOWN FOREST

 

We fell in love with the little creatures within the print; so much so that we created a dedicated print just for them. Forest Animals is a cute and clever take on our mini ditsy prints. The animals – foxes, owls, rabbits, snails and hedgehogs – are drawn in a more graphic, cartoony style, and joined by our trademark mini florals and little toadstools in another nod to Ashdown Forest. As well as cute accessories for women and kids, the print looks fresh and unusual on cleverly cut skirts and dresses, with fine pleating creating a pretty abstract effect. Once again, the delight is in the detail – watch these cute little critters come to life below!

 

 

Discover more AW16 print stories on the blog.