For the sixth limited edition Disney x Cath Kidston collaboration, we’ve teamed up with Disney’s iconic ‘Alice in Wonderland’. The Alice in Wonderland x Cath Kidston collection launches online and in selected stores on Thursday 24th May, and will be available in all UK stores on Friday 25th May.
Alice in Wonderland is full of colour, imagination and humour, which made it the perfect fit for our iconic prints. For one of our prints in the collection, we were inspired by the scene in the original 1951 film where the white roses are being painted red by the playing cards, and we immediately thought of our archive filled with roses!
We played with the scale of our flowers, and the final print features Alice attempting to paint our beautiful big blue blooms with her red paintbrush. We’ve also used images of Alice with our iconic red Button Spot. With a cool, quirky pop-art feel, you’ll find this print across fashion, home, and accessories.
There will be a private, password-protected early launch of the Alice in Wonderland x Cath Kidston collection online on Thursday 24th May. To receive updates about the collection and the password to shop online on the 24th May, sign up to the Disney x Cath Kidston Priority Email Club here If you’ve already signed up for the other Disney collections, there’s no need to join again – we’ll keep you up to date!
The Alice in Wonderland x Cath Kidston collection will also be available to buy in selected UK stores on Thursday 24th May – find your closest early launch store here and plan your visit. The collection will then go on the general UK release online and in all UK stores on Friday 25th May. As with previous Disney x Cath Kidston collections, there will be a purchase limit of five units on any one item, and, as the collection is limited edition, it won’t be possible to use any discounts or promotional codes when purchasing these special pieces.
Stay tuned for updates on the blog, Instagram, Twitter and Facebook over the coming weeks, and make sure you’re signed up to the Disney x Cath Kidston Priority Email Club. Get ready to meet our new arrivals and fall down the rabbit hole with our adventurous collection!